A little over a year ago, we worked with Penguin Random House on a re-branding of their New York Times best-selling children’s book series, Magic Tree House. Now we finally get to see the new editions in print, and we couldn’t be more excited.
For all you jerky lovers out there, we’ve recently started working with the great people at Jack Link’s on a new licensing style guide.
And, yes, Sasquatch will be featured prominently.
We can’t wait for their new licensed products to hit the shelves. But in the meantime, their latest Funny or Die video will have to hold us over.
Check it out. It’s hilarious.
New Project: Everything I Need to Know I Learned From a Little Golden Book Brand Vision & Style Guide
A YEAR AND A HALF OFF THE CHARTS – WITH BILLBOARD! A fresh consumer products licensing program design.
In early 2015, we embarked on a music-inspired journey with one of the biggest names in the entertainment business – Billboard. Together we developed a consumer products brand vision presentation, as well as a licensing style guide which included brand positioning, a packaging system, and three creative asset collections.
Here at StyleWorks Creative, we’re looking forward to this fall’s North American launch of BEYBLADE BURST, the latest incarnation of the BEYBLADE franchise. Read More
The May 3rd season premier of Showtime’s Penny Dreadful is rapidly approaching, and the series has found a perfect licensing partner, Hot Topic. The goth-centric retailer is launching a fantastic and phantasmagoric new line of Penny Dreadful products, a line inspired directly from a style guide by your very own StyleWorks Creative. It was a pleasure to work with the CBS Consumer Products on the project. Liz Kalodner, Executive Vice President and General Manager, and her licensing team have been doing an amazing job finding and developing a wide range of product with their partners.
Since today happens to be the official Very Hungry Caterpillar Day, we’d like to put a spotlight on one of our favorite brands to work with: The World of Eric Carle.
Since 2010, we’ve had the privilege of working with first Chorion and now The Joester Loria Group along with the The WEC creative director, Motoko in developing a wide variety of designs to help extend The World of Eric Carle brand and The Very Hungry Caterpillar as more than just an iconic author and book series. We have had the task of extracting, modifying and illustrating new art to compliment the brand and create theme art collections and style guides which expand the core art to include a variety of composed designs and badges, packaging icon systems and infant-focused theme art collections. Through the hard work and commitment from licensees like Jaxxwear and Kids Preferred, the brand has become a fashion-forward and multifaceted pre-school brand with proven product growth internationally in many hard and soft goods categories as well as online apps. The licensees have done an incredible job of using and interpreting our designs over the years, with more and more products hitting the market each quarter. Read More
StyleWorks Creative would like to thank all of our friends and colleagues for joining us at our 17th annual Far Hills Race Steeplechase “The Hunt” and the 35,000 tailgaters that make this horse race series such a fun crazy event. Our 8 foot shot luge was missed but we had awesome weather, fall foliage, food and had of course lots of beverages. And it ended with a great sunset and dance party. Our annual pumpkin carvings were quite a hit with the tailgaters and the local media. We were inspired by some of our latest projects. We did Domo, who we are just starting a few new style guide projects for. Then a pumpkin inspired by Dr. Frankenstein’s creature in Penny Dreadful. Our Ancient Aliens project inspired a crazy one-eyed pumpkin. Check then out below and let us know what you think.