Since today happens to be the official Very Hungry Caterpillar Day, we’d like to put a spotlight on one of our favorite brands to work with: The World of Eric Carle.
Since 2010, we’ve had the privilege of working with first Chorion and now The Joester Loria Group along with the The WEC creative director, Motoko in developing a wide variety of designs to help extend The World of Eric Carle brand and The Very Hungry Caterpillar as more than just an iconic author and book series. We have had the task of extracting, modifying and illustrating new art to compliment the brand and create theme art collections and style guides which expand the core art to include a variety of composed designs and badges, packaging icon systems and infant-focused theme art collections. Through the hard work and commitment from licensees like Jaxxwear and Kids Preferred, the brand has become a fashion-forward and multifaceted pre-school brand with proven product growth internationally in many hard and soft goods categories as well as online apps. The licensees have done an incredible job of using and interpreting our designs over the years, with more and more products hitting the market each quarter. Read More
StyleWorks Creative would like to thank all of our friends and colleagues for joining us at our 17th annual Far Hills Race Steeplechase “The Hunt” and the 35,000 tailgaters that make this horse race series such a fun crazy event. Our 8 foot shot luge was missed but we had awesome weather, fall foliage, food and had of course lots of beverages. And it ended with a great sunset and dance party. Our annual pumpkin carvings were quite a hit with the tailgaters and the local media. We were inspired by some of our latest projects. We did Domo, who we are just starting a few new style guide projects for. Then a pumpkin inspired by Dr. Frankenstein’s creature in Penny Dreadful. Our Ancient Aliens project inspired a crazy one-eyed pumpkin. Check then out below and let us know what you think.
The Far Hills Race Meeting steeplechase, also known as “The Hunt,” is one of the premier horse race series, tailgating, and social events of the tri-state area held annually in Far Hills, New Jersey and attended by over 40,000 fans. Join us for a festive fall day of horse jumping, pumpkin snarling, friendly wagering, chili steaming, and chilled beverages. As always, we are at spot #50 from 11:00am to 4:00pm. Please let us know if you’re coming so we can have plenty of food and drinks! Read More
With summer just around the corner and festival season in full swing, we’re taking a look at the best source for the latest fashion trends: young, music-loving teens and twenty-somethings who travel all over the country to show off their incredible bold style. Read More
StyleWorks Creative is excited to host a Licensing University session next week! Smart Design: The creative tools you need to build a focused and flexible consumer products program. Special thanks to our expert panelists Susan McIntyre-Young and Tim Blankley!
Happy Halloween Everyone!
We hope all of you are having a great fall day and are enjoying the holiday. Our annual fall event The Far Hills Steeplechase was a great success. Check out the pictures here and on our Facebook page, and don’t forget to like our page. Read More
To support product development and direction, we conduct a seminar every six months to showcase the season’s trends. Below are the four that stood out most. Read More
Based on the success of the Rock Hall’s gift store, and to create new awareness and revenue for the Rock Hall’s mission, we were challenged with creating a licensing style guide for their new program with The Wildflower Group. The main hurdle was that the only intellectual property they owned was their logo. Since we were not able to use any musicians, lyrics, artifact images, or specific instruments, we focused on the essence of over 60 years of Rock music to create a packaging and art system. Read More
We had a fantastic time kicking off our licensing style guide project at the Eric Carle Studio. We also took a tour of the Eric Carle Museum of Picture Book Art in Northampton, Massachusetts. What an exciting and interesting place for children and creative people to enjoy art. Read More