The Library of Congress and the Ad Council chose Curious George as the focus for a full advertising campaign to communicate and encourage parents to read with their children. We had fun monkeying around through the Curious George archives to develop fresh creative visuals and headlines that brought the message home.
Throwback Highlight: Curious George Advertising Campaign Focusing on Literacy for Universal Partnerships & Licensing Group, The Library of Congress, and the Ad Council
Kravet Fabrics challenged us with developing an impactful sales and marketing image to position renowned interior designer Larry Laslo’s licensed fabric and trim collection. The total image solution was inspired by 1930’s Hollywood glamour.
All kids love dinosaurs. This beloved animated dinosaur adventure series was a hit movie originally produced in 1988 by a team that included Steven Spielberg and George Lucas. It has gone on to produce twelve direct to video sequels.
Harley-Davidson motorcycles are a truly a loved classic lifestyle brand. The brand wanted to focus on creating younger Harley lovers, so they challenged us with creating a design and art group that would support a full boys and girls bedding and home décor product collection.
Enter the dragon! Bruce Lee has been an international icon for over 40 years. We worked with NBCUniversal, who represented the brand owner, to create product and mood montages featuring graphics inspired by the 1950s, 60s and 70s. For this project, we did extensive research on Bruce’s personal style by sifting through archives of old photos throughout the years. We also combined retro pop culture fashion trends and graphics from that era to inspire our designs.
The US Polo Association is the official governing body for the sport of Polo in the United States. And with the growing market worldwide for lifestyle product lines, they gave us the task of creating a unified branding system with brand guides.
In an effort for Mattel to appeal to a wider audience, we created a vintage-based, adult-directed style guide focusing on apparel and car culture. Our work included a branding and packaging style guide and lots of graphic designs.
As part of M&Ms global re-packaging efforts, we designed a multi-tiered retail licensed product packaging system and style guide along with marketing support collateral for Mars Inc. It also included a retail and licensee audit. It was fun styling and directing a full on-location lifestyle photo shoot with all the product as part of the project. The packaging design system is still being used at retailers today.