MM_StyleWorks

Throwback Highlight: M&M’s Brand Extension Design Program

As part of M&Ms global re-packaging efforts, we designed a multi-tiered retail licensed product packaging system and style guide along with marketing support collateral for Mars Inc. It also included a retail and licensee audit. It was fun styling and directing a full on-location lifestyle photo shoot with all the product as part of the project. The packaging design system is still being used at retailers today.

M&Ms Packaging

M&Ms Layout

M&Ms Holiday Packaging

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