Harley Davidson motorcycles are a truly a loved classic lifestyle brand. The brand wanted to focus on creating younger Harley lovers, so they challenged us with creating a design and art group that would support a full boys and girls bedding and home décor product collection.
The solution was creating a series of four illustrated characters with matching motorcycles, logos, distinct graphic looks, and matching support art. We were influenced by modern competitive motocross racing uniforms. They look like ninja super heroes! We even created environmental backgrounds that the characters could move around in. In fact, even 8 years after doing the collection, we still see product and the graphics in the marketplace and it still looks fresh.