The May 3rd season premier of Showtime’s Penny Dreadful is rapidly approaching, and the series has found a perfect licensing partner, Hot Topic. The goth-centric retailer is launching a fantastic and phantasmagoric new line of Penny Dreadful products, a line inspired directly from a style guide by your very own StyleWorks Creative. It was a pleasure to work with the CBS Consumer Products on the project. Liz Kalodner, Executive Vice President and General Manager, and her licensing team have been doing an amazing job finding and developing a wide range of product with their partners.
Since today happens to be the official Very Hungry Caterpillar Day, we’d like to put a spotlight on one of our favorite brands to work with: The World of Eric Carle.
Since 2010, we’ve had the privilege of working with first Chorion and now The Joester Loria Group along with the The WEC creative director, Motoko in developing a wide variety of designs to help extend The World of Eric Carle brand and The Very Hungry Caterpillar as more than just an iconic author and book series. We have had the task of extracting, modifying and illustrating new art to compliment the brand and create theme art collections and style guides which expand the core art to include a variety of composed designs and badges, packaging icon systems and infant-focused theme art collections. Through the hard work and commitment from licensees like Jaxxwear and Kids Preferred, the brand has become a fashion-forward and multifaceted pre-school brand with proven product growth internationally in many hard and soft goods categories as well as online apps. The licensees have done an incredible job of using and interpreting our designs over the years, with more and more products hitting the market each quarter. Read More