Theme art, product vision, and style guide for PepsiCo energy drink’s licensed consumer products program.
PepsiCo’s licensing agent, the Joester Loria Group, needed creative assets and theme art to develop a cohesive product line. We wanted the art to have as much energy as the drink itself, a compliment to AMP’s identity and packaging. We also audited our trend service for an approach that was both on-trend and on-brand. The other creative challenge was to make sure the art showcased AMP’s sponsorship of motor sports. The solution was to create three art groups, core, racing, and trend, each with their own graphics, colors, and creative assets.
Trend Forecast Audit | Brand Style Guide | Brand Extension Vision Presentation | Theme Art Development
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