Animal Planet Wolves

Theme, trend, and product style guide collection focusing on Wolves for the Discovery Commerce apparel and home design licensing program. 

With all the use of wolves in popular entertainment, from the Twilight movies to HBO’s True Blood, Animal Planet had us create a brand new art collection style guide. Our own research confirmed the trend in all its variations, providing us with the insight and inspiration needed to form the basis of our approach. Using lots of color, our solution focused on two parts, a series of high contrast wolf illustrations with photo-real effects as well as original, trend-driven designs and applications, focusing specifically on both older and younger males. The final deliverable certainly made the client howl! 

Trend Forecast Audits  |  Brand Style Guides  |  Brand Extension Vision Presentation  |  Theme Art Development

Animal Planet Wolves