Style guide, product vision, and theme art for the Ford Trucks licensing program.
Few automotive slogans have the impact and recognition of “Built Ford Tough.” Our objective was to create a licensing style guide that celebrated Ford Trucks' heritage and popularity. We asked ourselves, “What activities would hard-core consumers do in their Ford Trucks?” This led to the development of the “Outdoor Life” collection, which celebrates hunting and fishing. And when one of our designers found a picture of his grandfather next to an old Ford Truck with a vintage graphic on its door, we were inspired to create another collection dubbed, “Vintage Working Man.”
Trend Forecast Audit | Brand Style Guide | Theme Art Development
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