I Can Read!
Logo development, brand identity, and key messaging for popular children's reading program.
What could make a parent more proud than hearing their child say, “I Can Read!”? HarperCollins created a system to make it happen with their long-standing children's reading program. Our challenge was to create an evolved logo and identity incorporating various marketing materials for book resellers and teachers. Showcasing a multitude of characters in the same materials is always a challenge, so we approached the problem as we did for the children’s TV network. The identity included a tagline, fun new patterns, and a graphic system for featuring the characters.
Logo Development | Brand Identity | Key Messaging
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