I Can Read!

Logo development, brand identity, and key messaging for popular children's reading program. 

What could make a parent more proud than hearing their child say, “I Can Read!”? HarperCollins created a system to make it happen with their long-standing children's reading program. Our challenge was to create an evolved logo and identity incorporating various marketing materials for book resellers and teachers. Showcasing a multitude of characters in the same materials is always a challenge, so we approached the problem as we did for the children’s TV network. The identity included a tagline, fun new patterns, and a graphic system for featuring the characters.

Logo Development   |   Brand Identity   |   Key MessagingI Can Read StyleWorks Scroll