MLB International

Consumer advertising, retail visual identity, brand messaging, view book, and packaging guide to support an international lifestyle licensing program.

In Europe, retro American culture and brands like Abercrombie & Fitch are very popular. And what's more American than the classic logos of professional baseball? To take advantage of the trend, IMG, MLB’s licensing agent in Europe, had us create lifestyle branding materials, which included an advertising brand image and messaging program, a sales view book, and a retail packaging system guide focused on apparel. Themed “Stories from the Field,” the creative utilizes images and aspirations of real people. Through MLB, fans and consumers share a common bond regardless of their location or lifestyle.

Brand Image   |   Brand Style Guides   |   Packaging and Merchandising Systems   |   Marketing Platform   |   View Book   |   Advertising 

MLB International View Book and Style Guide