Amega Production
Brand Vision | Talent Identities | Style Guides | Packaging | Product Vision
StyleWorks developed brand vision style guides for Amega Production’s popular YouTubers Artem, Stacy, and Mia. Each rising star received their own guide, tailored specifically to capture their essence, showcase their talent, and highlight their potential.
Logo Design
For Artem’s brand vision, we began by creating a masculine logo that reflected his age and interests and could be used across social media as well as on products.
The logo was presented on various backgrounds to demonstrate how best to use the mark.
Brand Reach
Artem’s style guide showcased his social media reach and influencer potential, demonstrating how that could be leveraged to inspire future partnerships.
Positive Brand Image
After interviewing Stacy, we learned about her passion for healthy living and positive thinking. This directly inspired our logo lockup, which included vibrant colors, a custom wordmark, and an icon featuring her likeness.
Brand Vision Essentials
We supplied a shot list and tear sheeting for a talent photographer, using fresh fruit to play off our custom color palette and inspired fruit pattern.
Our Stacy brand vision featured an array of potential products in categories such as cosmetics, apparel, and accessories.
Branding and Packaging
For Mia, our goal was to make an entirely new children’s brand. We started by creating a kid-friendly logo within a cloud holding shape and a packaging system that featured a bright and playful rainbow.
Product Potential
Mia+Friends is all about having fun and learning new things. Our style guide included brand attributes, a variety of original patterns and composed designs, as well as a comprehensive product vision.
And just as we felt after our project with JoJo Siwa, we can’t wait to see what the future has in store for these three rising young stars.
