Amega Production

Brand Vision | Talent Identities | Style Guides | Packaging | Product Vision

StyleWorks developed brand vision style guides for Amega Production’s popular YouTubers Artem, Stacy, and Mia. Each rising star received their own guide, tailored specifically to capture their essence, showcase their talent, and highlight their potential.

Logo Design

For Artem’s brand vision, we began by creating a masculine logo that reflected his age and interests and could be used across social media as well as on products.

The logo was presented on various backgrounds to demonstrate how best to use the mark.

Amega Production Brand Vision Artem Social Reach
Amega Production Brand Vision Artem Intro
Amega Production Brand Vision Artem Attributes
Amega Production Brand Vision Artem Photoshoot

Brand Reach

Artem’s style guide showcased his social media reach and influencer potential, demonstrating how that could be leveraged to inspire future partnerships.

Positive Brand Image

After interviewing Stacy, we learned about her passion for healthy living and positive thinking. This directly inspired our logo lockup, which included vibrant colors, a custom wordmark, and an icon featuring her likeness.

Amega Production Brand Vision Stacy Attributes
Amega Production Brand Vision Stacy Product Vision
Amega Production Brand Vision Stacy Collaborations

Brand Vision Essentials

We supplied a shot list and tear sheeting for a talent photographer, using fresh fruit to play off our custom color palette and inspired fruit pattern.

Our Stacy brand vision featured an array of potential products in categories such as cosmetics, apparel, and accessories.

Branding and Packaging

For Mia, our goal was to make an entirely new children’s brand. We started by creating a kid-friendly logo within a cloud holding shape and a packaging system that featured a bright and playful rainbow.

Product Potential

Mia+Friends is all about having fun and learning new things. Our style guide included brand attributes, a variety of original patterns and composed designs, as well as a comprehensive product vision.

And just as we felt after our project with JoJo Siwa, we can’t wait to see what the future has in store for these three rising young stars.

Amega Production Brand Vision Mia Intro
Amega Production Brand Vision Mia Attributes
Amega Production Brand Vision Mia Target Audience
Amega Production Brand Vision Target Audience
Amega Production Brand Vision Product Categories