Crayola Seasonal

Seasonal Style Guides | Marketing Logos | Creative Asset Collections | Packaging System | Product Vision

Seasonal design treatments are becoming increasingly important for consumer products programs. To direct their licensees’ graphic and packaging development, Crayola tasked us with providing creative asset collections and branding for three of the holiday seasons.

Spring Collection

Our composed designs featured Crayola crayons and signature colors with traditional spring-themed graphic elements, like flowers, chicks, and bunnies.

Each design combined the spirit of the season with the magic of the brand.

Patterns and Icons

Patterns and icons were provided to complement the designs and inspire partners in seasonal product categories.

Winter Holidays

For the winter holidays, we developed a playful collection that put a colorful, new spin on traditional holiday sayings and themes.

Valentine’s Day

For Valentine’s Day, we built our composed designs around a rich color palette and expressive hand lettering, calling attention to the themes of the occasion.

Patterns and Icons

Each holiday season provided us with plenty of inspiration when choosing which colors and icons to feature. One of the benefits of working with a brand like Crayola is the versatility of the core aesthetic.

In addition to the collections above, we also provided a packaging system for licensed products that would work seamlessly with their core seasonal line.