Brand Style Guide | Logo Development | Product Vision | Strategy and Insight
StyleWorks Creative had the opportunity to develop the first brand licensing style guide for Dan Brown’s Wild Symphony. Our guide provided licensees with a packaging system and a collection of key creative assets, along with direction on using the major branding and graphic elements.
Branding and Packaging
For book cover illustrators, licensing is an afterthought, so our job was to translate the cover art title treatment into a usable logo for product and packaging.
We created multiple versions, including a primary logo with the main character. Horizontal and stacked wordmarks were provided for packaging.
Since this was the launch of a new brand, we also included rules and instruction for licensing partners to keep in mind when working with the logo.