Animal Planet

Trend, product, and theme art collections focusing on specific animals for the Discovery Commerce apparel and home licensing program.

Animal prints have been a mainstay of the fashion world for a long time, and Discovery Commerce was eager to take advantage of the trend. Since any apparel company can create product with animals and animal prints, we felt we had to do something different. After immersing ourselves in color and trend research, we focused on a classic animal group with high-contrast, photo-real effects and matching animal prints. Then we created trend-driven designs and applications tailored to both men and women. Some of our designs were featured in Delia*s.

Trend Forecast Audits  |  Brand Style Guides  |  Brand Extension Vision Presentation  |  Theme Art Development

Animal Planet Trend Guide Samples and product