Where in the World Is Carmen Sandiego?

Brand Licensing Style Guide | Logo Development

For Houghton Mifflin Harcourt, StyleWorks developed a brand licensing style guide based on the classic 90s video game Where in the World Is Carmen Sandiego? The project began with extensive research into the era to develop a guide and support graphics that would remain true to the original game, packaging, and graphic styling.

Where in the World is Carmen Sandiego Logo A
Where in the World is Carmen Sandiego Logo B

Logos and Wordmarks

We reinterpreted the original Carmen Sandiego logos and wordmarks to give our brand licensing style guide more cohesion.

Designed for a variety of applications, our logo can be found on product and packaging such as this card game sold on Amazon.

Character Art

We also created custom illustrations based on poses from the original game, early character images, and even fan art. These illustrations were featured on product and packaging like this handheld electronic game.

Other guides that include extensive character art include our work on Star Trek: Discovery.

Where in the World is Carmen Sandiego Guide 1
Where in the World is Carmen Sandiego Guide 2
Where in the World is Carmen Sandiego Guide 3
Where in the World is Carmen Sandiego Guide 5
Where in the World is Carmen Sandiego Guide 6
Carmen Sandiego Brand Licensing Style Guide Fonts
Carmen Sandiego Brand Licensing Style Guide Primary Colors
Carmen Sandiego Brand Licensing Style Guide Hangtags and Labels
Carmen Sandiego Brand Licensing Style Guide Character Art