Beyblade Burst

Licensing Style Guide | Packaging | Product Vision

Beyblade Burst is another extremely popular incarnation of the Beyblade franchise. This project marked our third licensing and packaging style guide for Japanese brand owner Sunrights Inc. and their American counterpart d-rights Inc. With a fourth guide in the works, it’s one part of an ongoing relationship with one of our favorite clients.

Beyblade Burst Let it Rip
Beyblade Burst Characters
Beyblade Burst Guide 1
Beyblade Burst Guide 9
Beyblade Burst Guide 14
Beyblade Burst Guide 17
Beyblade Burst Guide 22

Character Art

Beyblade Burst is known for its vast world of characters. We featured 23 in all, a massive section of the guide that included countless character poses, a character size chart, and a rulebook on how to treat their likenesses.

The characters also received custom badges, icons, and wordmarks for their names. We even created custom line art based on the intricate beyblades they use in competition.

Beyblade Burst Valt Bio
Beyblade Burst Valt Poses
Beyblade Burst Valt Bey Avatar
Beyblade Burst Valt Badges
Beyblade Burst Backgrounds 2
Beyblade Burst Backgrounds 1
Beyblade Burst Backgrounds
Beyblade Burst Theme Art 4

Theme Art

This section included patterns, borders, and backgrounds, along with key art and various images pulled directly from the series.

It featured bright colors based on the characters and shining accents to mirror the show’s energy.

Packaging and Product Samples

The packaging section included closed and open box examples, as well as a blister card, hangtag, and other labels. We even added point-of-sale displays.

The section concluded with a demonstration of our designs on apparel and other branded products, from backpacks and back-to-school supplies to bicycles and camping gear.

Beyblade Burst Packaging Toy
Beyblade Burst Products

To see the branding in action, check out Beyblade.com. Branded products are also available at select retailers, including party supplies at Party City.

Let it rip!