Beyblade Burst

Licensing Style Guide | Creative Asset Collection | Packaging | Retail Vision

Beyblade Burst is another incarnation of the extremely popular Beyblade franchise. This project marked our fourth licensing and packaging style guide for Japanese brand owner ADK Emotions Inc. With a fifth guide in the works, it’s one part of an ongoing relationship with one of our favorite clients.

Dynamic Graphics

In keeping with the franchise’s evolving style, we have pushed ourselves to deliver more dynamic graphics, reflecting the look and feel of each series, with every new guide.

Character Art

Beyblade Burst is known for its vast world of characters. Each guide features a massive character art section, including countless character poses, a character size chart, and a rulebook on how to treat their likenesses.

The characters also receive custom badges, icons, and wordmarks for their names. We even create custom line art based on the intricate beyblades they use in competition.

Packaging and Product Samples

Our Beyblade Burst packaging section included closed and open box examples, as well as a blister card, hangtag, and other labels. We also added point-of-sale displays.

The first style guide concluded with a demonstration of our designs on apparel and other branded products, from backpacks and back-to-school supplies to bicycles and camping gear.

Beyblade Burst Backgrounds 2
Beyblade Burst Backgrounds 1
Beyblade Burst Backgrounds

Theme Art

Patterns, borders, and backgrounds, along with key art and various images pulled directly from the series have been included in each of the guides.

These elements feature bright colors based on the characters and shining accents to mirror the show’s energy.

To see the branding in action, check out Beyblade.com. Branded products are also available at select retailers, including party supplies at Party City.

Let it rip!