Licensing Style Guide | Packaging | Product Vision
Beyblade Burst is another extremely popular incarnation of the Beyblade franchise. This project marked our third licensing and packaging style guide for Japanese brand owner Sunrights Inc. and their American counterpart d-rights Inc. With a fourth guide in the works, it’s one part of an ongoing relationship with one of our favorite clients.
Beyblade Burst is known for its vast world of characters. We featured 23 in all, a massive section of the guide that included countless character poses, a character size chart, and a rulebook on how to treat their likenesses.
The characters also received custom badges, icons, and wordmarks for their names. We even created custom line art based on the intricate beyblades they use in competition.
This section included patterns, borders, and backgrounds, along with key art and various images pulled directly from the series.
It featured bright colors based on the characters and shining accents to mirror the show’s energy.
Packaging and Product Samples
The packaging section included closed and open box examples, as well as a blister card, hangtag, and other labels. We even added point-of-sale displays.
The section concluded with a demonstration of our designs on apparel and other branded products, from backpacks and back-to-school supplies to bicycles and camping gear.