Penny Dreadful

Licensing Style Guide | Creative Assets | Product Vision

For Showtime’s Penny Dreadful, StyleWorks Creative developed a licensing style guide teeming with designs and patterns based on the show’s iconic characters. The guide formed the foundation for a popular line of licensed products at major retailers like Hot Topic.

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Composed Designs

We drew on classic Victorian art along with modern interpretations of Gothic themes, pulling imagery directly from the show and pairing it with photographic elements and authentic etching illustrations.

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Character Art

Working with high-resolution photos of the cast, we were able to develop numerous composed designs, enhancing them for maximum impact. We even vectorized the images for additional designs that could be reproduced on a massive scale.

Penny Dreadful Character Art A
Penny Dreadful Character Art B
Penny Dreadful Guide Book

Book Design

In keeping with the show’s theme, we took the extra step of presenting our style guide as though it were a book published in the 19th Century, Gothic flourishes and all.

Penny Dreadful Product Concept Design