Rita’s Italian Ice

Brand Vision | Packaging | Style Guide | Creative Asset Collection | Product Vision

For Rita’s Italian Ice, StyleWorks Creative developed a brand vision and creative asset guide that built on the brand’s original marketing style, using its playful personality to inform a variety of composed designs and packaging applications.

Brand Extension

We were able to translate the major visual elements of the Rita’s brand into packaging for consumer products, keeping the overall look and feel of the brand extension compatible with their original marketing.

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Sweet Color Palette

For our color palette, we found inspiration in some of our favorite Rita’s flavors, using their actual colors as a tasty starting point.

Delicious Designs

Our composed designs combined vibrant illustrations with campy editorial to capture the brand’s fun and freewheeling attitude. Each conveys the brand essence in its own way.

Playful Patterns

With a multitude of graphic elements at our disposal, we also provided repeat patterns that could be used with a variety of design and packaging applications.