Brand Identity | Licensing Style Guide | Packaging | Product Vision
In commemoration of the Apollo Moon Landing’s 50th anniversary, StyleWorks Creative developed a branding and packaging style guide for Buzz Aldrin — a living legend, American hero, and one of space travel’s greatest advocates.
Branding and Packaging
For the branding part of our mission, we created a layered primary logo with a handy center design that could be separated to stand on its own.
Both the logo and the packaging were provided in two colorways, one for mass market and the other for specialty retailers.
With NASA photography and flight books for inspiration, we developed a selection of composed designs that celebrated the lunar landing, the legacy of Buzz Aldrin, and our collective fascination with space travel.
When compiling editorial sayings for this project, we found no shortage of great quotes from Buzz Aldrin. An all-American mixture of wit and grit, the quotes reveal his endearing personality while inspiring us to new heights.