Harper Kids
Brand Identity | Strategy and Insight | Brand Style Guide
StyleWorks Creative developed a whole new brand identity for HarperCollins children’s publishing. Geared towards early readers, the branding system included a new logo along with various icons and other graphic elements.
Branding System
After presenting a selection of potential logos to HarperCollins, we settled on one that uses book spines as a familiar brand identifier, made all the more playful by their tilted orientation and the accompanying sans serif font.
It’s a mark that can double as an icon. We also created alternate versions for multiple applications.
Tonal Color Palette
For the icon system and background art, we developed a primary color palette that featured a softer version of each hue.
The addition of the softer colors brought another dimension to the program, allowing the icons and other elements to truly stand out.
Doodle-Style Icons
Having begun with simple two-tone icons, we soon found ourselves adding doodle effects for a fun and childlike feel.
The guide included tutorials for the HarperCollins in-house staff to recreate the look.
Base-Layer Patterns
We also included a collection of base-layer patterns to complement the trade dress. They were designed for any application, no matter the medium, from in-store retail displays to social media posts.
