Aladdin on Broadway

Key Art Development | Merchandise Design | Product Vision

Aladdin debuted on Broadway in February of 2014. Along with expanding a previous logo treatment the client had developed for broader use with gifts and souvenirs, StyleWorks was tasked with developing new key art for the merchandising program.

Product Development and Inspiration

The project began with extensive research and the development of original product concepts. We also had a chance to preview the set designs and study the costumes, finding inspiration in Moroccan and Persian motifs. For the final deliverable, we provided a full range of easily expandable graphics that could be applied to a variety of products.