Star Trek: Picard
Licensing Style Guide | Creative Asset Collection | Product Vision | Strategy and Insight
After developing style guides for the first two seasons of Star Trek: Discovery, we were excited to work with CBS again on the Star Trek: Picard licensing style guide. Like its predecessors, the series boldly goes where no Star Trek has gone before while combining some of the franchise’s most iconic elements.
An Array of Designs
We created more than 40 composed designs and patterns. Many of which featured illustrated and photographic character art, including painted, vector, and digitally rendered styles.
While providing licensees with a wide range of designs to choose from, this also gave the client the option to group the designs into mini collections if they preferred.
Featuring elements specific to the new series, including a Borg cube overrun by Romulans and a ship called La Sirena, we developed a number of high-resolution backgrounds evoking key story moments found throughout the season.
We provided several holding shapes, along with a tutorial on how to use them in conjunction with our custom backgrounds, to facilitate original designs by licensees.
Research and Copy
Every Star Trek guide calls for extensive research into the particulars of a season and how they relate to the franchise as a whole.
To help licensees keep a multitude of graphic elements in context, we write series, season, and episode overviews, and provide bios for major characters.
Given the extent of the Star Trek universe, the Star Trek: Picard licensing program allowed us to imagine products in a variety of categories, some not always associated with the franchise.
Our aim was to excite committed fans who know every detail, with products referencing Picard’s vineyard, for example, or his trusty pit bull, Number One.