Style Guide | Creative Asset Collection | Product Vision
For the Polaroid licensing program, StyleWorks developed a creative asset style guide replete with direction on branding, two themed collections, and a repository of classic camera images. The guide captured the essence of the iconic brand, infusing it with vivid colors, dynamic lifestyle imagery, and a touch of vintage flair.
A spectrum of color, the frame of an instant photograph… Our first collection drew from Polaroid’s pop culture status while pushing the brand in a vibrant, fashion-forward direction.
With the Polaroid prism as our main graphic element, composed designs presented the cube in myriad ways, captivating us with a panoply of radiant hues.
It was the perfect collection for apparel, including t-shirts.
Our second collection provided a touch of nostalgia with a selection of vintage-style designs featuring landscape photography, weathered effects, and a softer color palette.
Building on our retro theme, we developed a series of illustrations based on classic camera models. We also created photo-real designs with a nod to the instant photograph as a framing device.
Some of our designs for the Polaroid licensing program can be found at major retailers such as Macy’s.