Crayola Colors of Kindness

Hand Lettering | Illustrations | Creative Asset Collections

Another project with one of our favorite clients, Crayola challenged us to develop a style guide art supplement based on their Colors of Kindness crayon set. We provided a variety of creative assets applicable to a wide range of licensed products, aimed at both children and adults, from apparel and accessories to home décor and gifts.

Crayola Licensed Products Macaroni and Cheese

The Colors of Kindness

For every crayon in the box, a color was paired with an uplifting message. We extended this combination to various graphic elements that would give licensed products a more expressive look and feel.

Our creative assets included illustrations, icons, and composed designs, as well as a product vision to give licensing partners a visual sense of the program’s potential.

Custom Typography

The uplifting messages were at the heart of our designs, so we enhanced the sayings with custom typography and hand lettering.

We also included nods to Crayola’s other ownable assets, such as the logo, the serpentine, and parts of a crayon.

Licensing Style Guides Crayola Licensed Products
Crayola Licensed Products Life Is Gouda
Crayola Licensed Products Kind to the Core
Crayola Licensed Products Color the World with Kindness
Crayola Licensed Products Hello Sunshine
Crayola Licensed Products Pattern 3
Crayola Licensed Products Pattern 2
Crayola Licensed Products Pattern 1

Playful Patterns

To encourage licensing partners to push the graphic elements even further, we provided a number of repeat toss patterns that could be applied to product or used for inspiration.

Seasonal Licensed Products

After the successful launch of the first art supplement, Crayola came back for another collection of seasonal art assets to coincide with their next crayon set. This new collection featured designs for holidays all year round.