Packaging Style Guide | Merchandising System | Creative Asset Collection | Product Vision
Randomly hilarious and always irreverent, we found Domo to be the perfect brand for teens and young adults. In developing a Domo packaging system, we captured the essence of the brand using character line art and a monochromatic color system.
Domo on Display
For a more eye-catching presence at retail, we relied on cropped images of Domo, which when merchandised side by side would create full view of the character.
Don’t Make Him Angry!
We even allowed the brand’s quirky sense of humor to inform our directional copy in an effort to give licensees a good laugh and perhaps some added inspiration.
From food to flatulence, the LOL Domo collection featured the lovable monster at his funniest, with theme art based on popular memes, slanguage, body distortion, and the occasional selfie.
Our final art included placement prints, patterns, character art treatments, and product applications.