Magic Tree House

Branding Identity

StyleWorks Creative joined Penguin Random House for a rebranding of their best-selling children’s book series, Magic Tree House. To update the trade dress for a new generation of young readers, we developed a unified branding system with type treatment and graphic devices geared toward two different age groups.

Magic Tree House Book Design

The Branding System

With gilded lettering and leafy tree branches as a framing device, we found a unique way for each of the titles to make a bigger impact at retail while utilizing the original illustrations. We also devised a color-coding system to differentiate the books.

For the Merlin Missions series, we developed an alternate system for the umbrella identity, this time using a gold leaf design and complementary color ways.

Magic Tree House Book Design
Magic Tree House Website