Magic Tree House

Branding Identity

StyleWorks Creative joined Penguin Random House for a rebranding of their best-selling children’s book series, Magic Tree House. To update the trade dress for a new generation of young readers, we developed a unified branding system with type treatment and graphic devices geared toward two different age groups.

The Branding System

With gilded lettering and leafy tree branches as a framing device, we found a unique way for each of the titles to make a bigger impact at retail while utilizing the original illustrations. We also devised a color-coding system to differentiate the books.

For the Merlin Missions series, we developed an alternate system for the umbrella identity, this time using a gold leaf design and complementary color ways.