HarperKids

Brand Identity | Style Guide | Strategy & Insight

Through Brandgenuity, StyleWorks developed a brand identity and style guide for HarperKids, an extension of HarperCollins children’s book publishing. Geared towards early readers, the branding system included a new logo along with various icons and other graphic elements.

Children’s Book Publishing

We started by creating an eye-catching logo that would help the brand stand out in the competitive world of children’s book publishing. After presenting a few different options to HarperCollins, we settled on a logo that uses a sans serif font and four book spines, each in its own color and playfully tilted. It’s a mark that can double as an icon, with alternate versions for a variety applications.

Harper Kids Guide 1
HarperKids Children's Book Publishing Welcome
HarperKids Children's Book Publishing Contents
HarperKids Children's Book Publishing Logo Section
HarperKids Children's Book Publishing Logos
HarperKids Children's Book Publishing Art Elements
HarperKids Children's Book Publishing Color Palette
HarperKids Children's Book Publishing Typography
HarperKids Children's Book Publishing Tonal Patterns
HarperKids Children's Book Publishing How To
HarperKids Children's Book Publishing Illustrated Icons
HarperKids Children's Book Publishing Guide Activation Samples
HarperKids Children's Book Publishing Guide 25
HarperKids Children's Book Publishing Guide 26

Tonal Color Palette

For our icon system and background art, we developed a vibrant color palette that also included a softer version of each hue.

The addition of softer colors added another dimension to the branding system, giving the icons and other graphic elements a more original look and feel.

Doodle-Style Icons

Having begun with simple two-tone icons, we soon found ourselves adding doodle effects for a touch of childlike whimsy.

The guide also included tutorials for the HarperCollins in-house staff, so they could easily recreate the aesthetic.

Base-Layer Patterns

We provided a number of base-layer patterns to complement the trade dress. They were designed for any application, no matter the medium, from in-store retail displays to social media posts.

In a related project, we created a new brand identity for the children’s book series Magic Tree House.