Ghostbusters

Creative Asset Collections | Illustration | Product Vision

StyleWorks Creative was one of just a few agencies hired to develop new theme art for the 35th anniversary of Ghostbusters. Two of the three collections we presented were chosen to be included in Sony’s final style guide. The project gave us a chance to re-explore the mid-80s and dig deeper into the era than ever before.

Photo Pop Graffiti

This vibrant trend drew from the original Ghostbusters as well as a number of its pop-culture contemporaries. Collage-style tearing, scribbled overlays, and other Warholian manipulations allowed us to indulge in the extravagance the era while playing off the humor of the film.

Ghostbusters Pop Graffiti Design 1
Ghostbusters Pop Graffiti Design 3
Ghostbusters Pop Graffiti 6 Pattern
Ghostbusters Pop Graffiti 7 Pattern
Ghostbusters Pop Graffiti 8 Pattern

1984 Retro Kitsch

The collection also provided us with an opportunity to take advantage of the film’s wonderful set photography — something we felt was lacking in prior branding initiatives.

Monsters of Rock

In the midst of all our retro research, we noticed the striking similarities between the darker (almost horror movie) elements of the Ghostbusters franchise and the t-shirts and concert posters of the decade’s most popular heavy metal bands.

Ghostbusters Monsters of Rock Design 1
Ghostbusters Monsters of Rock Design 2
Ghostbusters Monsters of Rock Design 3
Ghostbusters Monsters of Rock Design 5
Ghostbusters Monsters of Rock Pattern 3
Ghostbusters Monsters of Rock Pattern 2
Ghostbusters Monsters of Rock Pattern

Are you the Keymaster?

Our final collection had all the campiness of a heavy metal album cover, with ghoulish creatures baring their fangs and seductive women possessed by demons. The stage was set for key masters and gatekeepers alike.