Beysically Science

Brand Identity | Logo Development | Design System

For ADK Emotions, our client for five seasons of style guides for the popular franchise Beyblade Burst, StyleWorks was hired to develop a new brand identity for Beysically Science. This ingenious YouTube series teaches children through various science experiments using popular Beyblade toys.

Logo Lockup

We created a hand-lettered logo and icon lockup using a vibrant color palette for kids. Since the logo would need to be animated for the series, we added motion elements to the type.

Icons and Patterns

We also included a custom icon featuring a Beyblade within an atom to symbolize the themes, as well as a fun, science-inspired pattern and signature gradient fill to further enhance the design system.