Seasonal Style Guide Module
NBCUniversal had already developed a series of style guides for their successful Trolls franchise when they hired StyleWorks to shake things up. Based on our past work with glitter-friendly brands, they tasked us with creating a non-traditional style guide replete with product development, updated character art styles, and a sparkling sense of humor.
With product examples peppered throughout the Trolls guide, we developed a plethora of inspired composed designs, many of which based on bold, three-dimensional typefaces.
Whether adding gems or ombré hair, we were able to transform the provided CGI and vector art styles in a multitude of ways.
These enhancements allowed the characters to shine brighter than ever before, providing each pose with an extra hint of the spectacular.
To further inspire partners and licensees, our graphics were accompanied by a selection of textures and finishing techniques which could be used to give products a dynamic tactile dimension.