Brand Vision | Licensing Style Guide | Packaging System | Product Vision | Creative Support | Insight and Strategy
For the Jeep licensing program, StyleWorks developed a brand vision, style guide, and packaging system celebrating the auto brand’s iconic status among drivers as well as its newfound popularity with young consumers.
We began by creating a new brand vision presentation for licensing. With the success of that project, we were then hired to develop the Jeep Consumer Products Global Branding Guidelines which included a packaging program for each of the Jeep sub-brands.
Freedom, Adventure, Passion, Authenticity… From its heroic role in WWII through decades of innovation, the Jeep brand has become the signifier of a lifestyle, giving consumers new ways to explore their world and express their highest aspirations.
To give partners a better sense of the brand’s legacy, we created a Jeep brand history timeline, featuring not only the brand’s vehicles over the decades but its logos, advertising, and the evolution of its signature Seven-Slot grille.
With a strong mission statement, we were able to position the Jeep brand as more than a vehicle for the road but a way of life.
Our guide provided technical instructions on how to work with the brand’s primary and secondary identifiers, including the Jeep Brand Mark, the Jeep Star, and Seven-Slot grille.
Global Packaging System
With partners and licensees hailing from all over the world, Jeep was eager to create a cohesive packaging system that would maintain consistency across each of their sub-brands.
Product for Every Terrain
Capturing the spirit of the tagline, “Go Anywhere, Do Anything,” we showcased potential products inspired by the various terrains Jeep enthusiasts love to explore.