Star Trek: Discovery
Licensing Style Guide | Creative Asset Collection | Product Vision
Having worked with CBS and the Star Trek team on a Mirror Universe style guide, we were delighted when we got the call to join the crew of Star Trek: Discovery. The franchise was entering new territory with this groundbreaking series, boldly going where no Star Trek series had gone before. With each season, we strive to bring that same spirit of exploration to the licensing program.
Inspired by imagery pulled directly from the set or post production, we developed composed designs featuring each of the main characters.
These designs also featured original background renderings and graphic elements such as icons, patterns, and framing devices.
It’s always a challenge to build on an existing property while remaining true to its original form. Incorporating a graphic novel approach gave us a new way to interpret the storyline.
Each of the main characters was given their own section of the Star Trek: Discovery guide. This included a short bio, photography, illustrations, and corresponding design elements.
Working from a library of character art, provided in both Photoshop and vector formats, we featured each character in several different poses. The process called for the editing and retouching of images, as well as the creation of duotone versions.
Extending the Artwork
Along with extending the opening sequence art, we developed tutorials providing direction on how to create new designs in each of the image or illustration styles.