Star Trek: Discovery
Licensing Style Guide | Creative Asset Collection | Product Vision
Having worked with CBS on a style guide for the Star Trek Mirror Universe, we were honored to join the crew of the Star Trek: Discovery licensing program. The franchise entered new territory with this groundbreaking series, boldly going where no Star Trek had gone before. We strived to bring that same spirit of exploration to our guides.
Inspired by imagery pulled directly from the set or post production, we developed composed designs featuring each of the main characters.
These designs also featured original background renderings and graphic elements such as icons, patterns, and framing devices.
It’s always a challenge to build on an existing property while remaining true to its original form. Incorporating various approaches to art and illustration gave us a number of ways to interpret the storyline.
Having worked with J.K. Woodward on the Star Trek Mirror Universe style guide, for one of our illustration styles, we found inspiration in graphic novels.
To give licensees maximum flexibility, we provided numerous designs styles to fit the needs of any application.
Many of our designs for the Star Trek: Discovery licensing program can be found on a variety of products at retail.
Each of the main characters was given their own section of the style guide. This included a short bio, photography, illustrations, and corresponding design elements.
Working from a library of character art, provided in both Photoshop and vector formats, we featured each character in several different poses. The process called for the editing and retouching of images, as well as the creation of duotone versions.
Extending the Artwork
Along with extending the opening sequence art, we developed tutorials providing direction on how to create new designs in each of the image or illustration styles.