Animal Planet Toys
Licensing Style Guide | Packaging System | Product Vision | Retail Vision and Insight
Working under the banner of Animal Planet’s new branding, StyleWorks developed multiple style guides, including a toy packaging guide for kids. The project allowed us to showcase the brand’s unique ability to excite its target audience by drawing on wildlife from around the world — even going back to the dinosaurs.
Given the scope of the animal kingdom, the possibilities for product are endless. To better organize a product line exclusive to Target, we broke up our toy packaging system into segments, each segment capturing the spirit of a particular environment.
Closer to the Wild
Working with Animal Planet’s extensive library of high-resolution images, we chose hero imagery in which animals would be making direct eye contact with the consumer.
Each image was carefully clipped and retouched, then paired with a secondary image to give a sense of the animal’s natural habitat.
The design segmentation was extended further into various packaging shapes based on the product line to be launched at retail.