Brand Vision | Brand Positioning | Product Vision | Website Design
Norman Rockwell is an American icon whose illustrations depicted small-town life in the 20th century. Working with IMG Licensing, StyleWorks Creative developed a vision presentation and website design that showed the potential for Norman Rockwell brand licensed consumer products and experiences.
Defining the Brand
Before diving into our brand vision and website design, we first immersed ourselves in the life and legacy of Norman Rockwell, focusing on the values his work embody.
A deeper understanding of the artist allowed us to imagine how the brand could be extended to product categories as diverse as community living and financial services.
The Home Collection
After researching furniture styles, such as Mission, Craftsman, and Shaker, we settled on a unique blend of traditional and contemporary styles that would appeal across generations.
We were particularly inspired by materials such as warm woods and weathered finishes, elements befitting the natural grace of a rustic farmhouse.
In developing normanrockwell.com, we broadened our scope, expanding on Rockwell’s legacy while showcasing the brand’s values and positioning in regards to a modern audience.
The website features a curated collection of illustrations, licensed products currently on the market, and a wide range of potential brand extension opportunities in various categories. We also created a framing device for the logo and a secondary “NR” monogram.
Similar brand extension projects for American icons include our brand identities, product visions, and packaging systems for Steve McQueen and Buzz Aldrin.