Cheetos

Licensing Style Guide | Creative Asset Collection | Packaging System | Product Vision

StyleWorks developed the first Cheetos licensing style guide. The guide included a packaging system and product vision, as well as a variety of creative assets, direction, and inspiration for licensees working with the Cheetos logo and other brand identifiers.

Cheetos Licensing Style Guide
Cheetos Licensing Style Guide

Product Inspiration

When it comes to brand extension, the possibilities for a brand like Cheetos are endless. Our licensing style guide included a product vision that imagined Cheetos in a number of categories such as apparel, accessories, even electronics!

We also focused on summer essentials such as flip-flops and pool floats.

Cheesy Designs

Our composed designs incorporated a variety of prints, patterns, cheetah spots, and other custom graphic treatments.

They often used editorial sayings inspired by Cheetos’ social media presence — and of course their mischievous mascot, Chester Cheetah.

Cheetos Licensing Style Guide
Cheetos Licensing Style Guide
Cheetos Licensing Style Guide

Flamin’ Hot

As an extension to the popular collection at Forever 21, our style guide devoted an entire section to Cheetos Flamin’ Hot, which featured illustrated flames and custom patterns, as well as its own product vision.

Packaging System

Our packaging system included header cards and hangtags featuring a cropped Cheetos logo over a Cheetle-dusted background.

In our next project for a food and beverage brand, we created a packaging system for White Castle.

Cheetos Licensing Style Guide
Cheetos Licensing Style Guide
Cheetos Licensing Style Guide
Cheetos Licensing Style Guide