Rainbow Brite
Licensing Style Guide | Character Art | Creative Asset Collection | Product Vision
StyleWorks developed a new licensing style guide for Hallmark’s Rainbow Brite franchise. The guide featured an array of creative assets, including character poses from the current licensing program as well as new ones adapted from historical files. Along with icons, patterns, and composed designs, these assets provided licensees with the resources and direction needed to leverage the timeless brand across a wide range of lifestyle products.
Designing the Layout
Featuring product applications, border treatments, and eye-catching character art, we used the layout of the guide itself to give licensees a true sense of the brand’s essence and the extent to which the brand elements could be applied.
Colorful Character Illustrations
The guide included over a hundred different character poses and art elements. Developing these assets was a huge undertaking. We found ourselves recoloring original artwork, refining character poses and curating new ones from reference materials like coloring books, updating illustration styles, and providing new vector illustrations to give licensing partners a more cohesive and user-friendly set of assets.
Designing with Licensees in Mind
We created a collection of original composed designs that licensees could use as is or for inspiration when creating designs of their own. These designs featured many of the guide’s available art assets, along with a selection of uplifting sayings and product messaging.
Patterns Galore
With so many graphic elements to work with, we created a series of patterns and borders to enhance product across a variety of categories, from apparel and accessories to toys and home decor.
