NFL London Games

Merchandise Style Guides | Creative Asset Collections | Product Vision

The NFL brings American football to fans around the world through the NFL London Games, and StyleWorks has provided the international series with multiple sports licensing style guides. The guides include composed designs promoting the entire tour, as well as the individual teams and matchups.

Sports Licensing and Merchandise

Our sports licensing style guides are used to create exclusive NFL merchandise sold online and at each of the events. The merchandise gives fans a way to celebrate the participating teams, along with the host city and venues.

Rules of the Game

Every style guide includes a set of rules on logo usage. This covers not only the NFL Shield and event insignia but individual team logos as well.

Inspired Design

We often base our designs on defining characteristics of a particular host city, venue, or participating team. This makes the merchandise unique to all other NFL products and keeps it relevant year after year.

NFL Mexico Game

Once billed together as the International Series, the NFL London Games is accompanied by a single game at Estadio Azteca in Mexico. We developed a separate style guide module for the event, which, like its counterpart, possessed all the necessary ingredients for a successful merchandising campaign.

In addition to the NFL London Games, we also have an ongoing relationship with the NFLPA, which includes numerous guides and presentations.