Polaroid

Consumer Product Style Guide | Creative Asset Collections | Product Vision

For the Polaroid licensing program, StyleWorks developed a consumer product style guide with two creative asset collections and a repository of classic camera images. The guide captured the essence of the iconic brand, infusing it with vivid colors, dynamic lifestyle imagery, and a touch of vintage flair.

Polaroid Guide 1
Polaroid Guide 2
Polaroid Guide 4
Polaroid Guide 8
Polaroid Guide 9
Polaroid Guide 11
Polaroid Guide 12
Polaroid Guide 16

Spectropop

A spectrum of color, the frame of an instant photograph… The first collection of our consumer product style guide drew from Polaroid’s pop culture status while pushing the brand in a vibrant, fashion-forward direction.

Polaroid Consumer Product Style Guide Square Spectrum Design
Polaroid Consumer Product Style Guide Spectrum Design
Polaroid Consumer Product Style Guide Land Camera Design
Polaroid Consumer Product Style Guide Design

Composed Designs

Using the Polaroid prism as our main graphic element, composed designs presented the cube in myriad ways, captivating us with a radiant rainbow of colors. This made it the perfect collection for apparel and accessories.

Classic Camera

Our second collection provided a touch of nostalgia. We included a selection of vintage-style designs featuring landscape photography, weathered effects, and a softer color palette.

Polaroid Consumer Product Style Guide Classic Camera Design 1
Polaroid Consumer Product Style Guide Classic Camera Design 2
Polaroid Consumer Product Style Guide Classic Camera Design 3
Polaroid Consumer Product Style Guide Classic Camera Design 4
Polaroid Consumer Product Style Guide Classic Camera Design 5
Polaroid Consumer Product Style Guide Classic Camera Design 6

Illustrations

Building on our retro theme, we developed a series of illustrations based on classic camera models. We also created photo-real designs with a nod to the instant photograph as a framing device.

Some of our designs for the Polaroid licensing program can be found at major retailers such as Macy’s. Other projects with nostalgia for classic brands include our recent creative asset collection for Crayola.