Consumer Product Style Guide | Creative Asset Collections | Product Vision
For the Polaroid licensing program, StyleWorks developed a consumer product style guide with two creative asset collections and a repository of classic camera images. The guide captured the essence of the iconic brand, infusing it with vivid colors, dynamic lifestyle imagery, and a touch of vintage flair.
A spectrum of color, the frame of an instant photograph… The first collection of our consumer product style guide drew from Polaroid’s pop culture status while pushing the brand in a vibrant, fashion-forward direction.
Using the Polaroid prism as our main graphic element, composed designs presented the cube in myriad ways, captivating us with a radiant rainbow of colors. This made it the perfect collection for apparel and accessories.
Our second collection provided a touch of nostalgia. We included a selection of vintage-style designs featuring landscape photography, weathered effects, and a softer color palette.
Building on our retro theme, we developed a series of illustrations based on classic camera models. We also created photo-real designs with a nod to the instant photograph as a framing device.