Where in the World Is Carmen Sandiego?

Brand Licensing Style Guide | Logo Development

For Houghton Mifflin Harcourt, StyleWorks developed a brand licensing style guide based on the classic 90s video game Where in the World Is Carmen Sandiego? The project began with extensive research into the era to develop a guide and support graphics that would remain true to the original game, packaging, and graphic styling.

Where in the World is Carmen Sandiego Logo A
Where in the World is Carmen Sandiego Logo B

Logos and Wordmarks

We reinterpreted the original Carmen Sandiego logos and wordmarks to create more cohesion within the brand.

Custom Illustrations

We also created custom illustrations based on poses from the original game, early images, and even fan art.

Where in the World is Carmen Sandiego Guide 1
Where in the World is Carmen Sandiego Guide 2
Where in the World is Carmen Sandiego Guide 3
Where in the World is Carmen Sandiego Guide 5
Where in the World is Carmen Sandiego Guide 6
Where in the World is Carmen Sandiego Guide 8
Where in the World is Carmen Sandiego Guide 9
Where in the World is Carmen Sandiego Guide 11