Throwback Highlight: The Land Before Time Licensing Style Guide

All kids love dinosaurs. This beloved animated dinosaur adventure series was a hit movie originally produced in 1988 by a team that included Steven Spielberg and George Lucas. It has gone on to produce twelve direct to video sequels.

By 2006 the licensing style guide was in need of a total revamp since a new TV series was launching in 2007. NBCUniversal, the property owner, came to us to create a complete new approach to a style guide. It included focused trend research to develop unique approaches to the boy and girl graphics and theme art, new character art from the talented Rudy Obrero, and theme art for both boy and girl. Also, we developed advertising, marketing, and trade show support materials.