Throwback Highlight: M&M’s Brand Extension Design Program

As part of M&M’s global re-packaging efforts, we designed a multi-tiered retail licensed product packaging system and style guide along with marketing support collateral for Mars Inc. It also included a retail and licensee audit. It was fun styling and directing a full on-location lifestyle photo shoot with all the product as part of the project. The packaging design system is still being used at retailers today.