Beysically Science
Brand Identity | Logo Development | Design System
For ADK Emotions Inc., our client for seven seasons of Beyblade Burst style guides, StyleWorks was hired to develop a logo and brand identity for STEM-brand offshoot Beysically Science. This ingenious YouTube series teaches children through various science experiments using popular Beyblade toys.
![BeysicallyScience_6](https://b1094921.smushcdn.com/1094921/wp-content/uploads/2021/04/BeysicallyScience_6.jpg?lossy=2&strip=1&webp=1)
![BeysicallyScience_1 Beysically Science Brand Identity Logo on STEM Brand Background](https://b1094921.smushcdn.com/1094921/wp-content/uploads/2021/04/BeysicallyScience_1.jpg?lossy=2&strip=1&webp=1)
![BeysicallyScience_8 Beysically Science Brand Identity STEM Brand Photo](https://b1094921.smushcdn.com/1094921/wp-content/uploads/2021/04/BeysicallyScience_8.jpg?lossy=2&strip=1&webp=1)
Logo Lockup
For our STEM brand identity, we created a hand-lettered logo and icon lockup using a vibrant color palette for kids.
Since the logo would need to be animated for the series, we added motion elements to the type.
Icons and Patterns
We also included a custom icon featuring a Beyblade within an atom to symbolize the themes, as well as a fun, science-inspired pattern and signature gradient fill to further enhance the design system.
Watch an episode below or find more Beysically Science on the Beyblade Burst YouTube channel.