Brand Identity | Logo Development | Design System
For ADK Emotions Inc., our client for seven seasons of Beyblade Burst style guides, StyleWorks was hired to develop a logo and brand identity for STEM-brand offshoot Beysically Science. This ingenious YouTube series teaches children through various science experiments using popular Beyblade toys.
For our STEM brand identity, we created a hand-lettered logo and icon lockup using a vibrant color palette for kids.
Since the logo would need to be animated for the series, we added motion elements to the type.
Icons and Patterns
We also included a custom icon featuring a Beyblade within an atom to symbolize the themes, as well as a fun, science-inspired pattern and signature gradient fill to further enhance the design system.
Watch an episode below or find more Beysically Science on the Beyblade Burst YouTube channel.