Creative Asset Collection | Product Vision | Creative Support
Crayola’s brand identity and packaging have continually evolved since its founding. Given the nostalgia for 80s and 90s pop culture, StyleWorks developed a retro creative asset collection that would appeal to young adults while capturing the enduring and playful spirit of the brand in those influential decades.
Branding and Icons Reimagined
We began by collecting a number of classic Crayola logo variations, including them in our creative toolbox, among other nostalgic graphic elements, to aid and inspire licensing partners when developing original designs.
Our own composed designs were based on retro pop colors and classic 80s and 90s graphic elements. We even looked at retired crayon colors for inspiration.
Extending the Artwork
We often include an Extending the Artwork section to demonstrate how specific graphic elements can be paired with editorial sayings and backgrounds to create original designs.
In imagining how the Crayola Retro collection could be extended to products befitting young adults, our product vision showcased a wide range of possibilities in a variety of categories.