Playboy Heritage Collection

Creative Asset Collection | Lookbook | Illustration | Product Vision

Mr. Playboy

Mr. Playboy appeared on magazine covers throughout the 50s and 60s — a precursor to the iconic Playboy bunny.

We helped introduce the gentleman rabbit to a new generation through a vintage-inspired creative asset collection boasting lifestyle products for both men and women.

Playboy Heritage Finishing Techniques
Playboy Heritage Color and Fonts
Playboy Heritage Product Concepts Jacket
Playboy Heritage Product Concepts

Color and Texture

To inspire licensees with a high-fashion feel, we featured a softer, more sophisticated color palette along with a variety of finishing techniques like brushed cotton, leather, and denim. We even used a lookbook-style layout for product concepts.