Rita’s Italian Ice

Brand Vision | Style Guide | Creative Asset Collection | Packaging System | Product Vision

For Rita’s Italian Ice, StyleWorks developed a consumer products brand vision and creative asset guide that built on the brand’s original marketing style, using its playful personality to inform a variety of composed designs and packaging applications.

Packaging for Consumer Products

We were able to translate the major visual elements of the Rita’s brand into packaging for consumer products, keeping the overall look and feel of the brand extension compatible with their original marketing.

Ritas Italian Ice Consumer Products Brand Vision and Style Guide Cover
Ritas Italian Ice Consumer Products Brand Vision and Style Guide Motto
Ritas Italian Ice Consumer Products Brand Vision and Style Guide Mission Statement
Ritas Italian Ice Consumer Products Brand Vision and Style Guide Brand Voice
Ritas Italian Ice Consumer Products Brand Vision and Style Guide Attributes
Ritas Italian Ice Consumer Products Brand Vision and Style Guide Values
Ritas Italian Ice Consumer Products Brand Vision and Style Guide Branding & Packaging
Ritas Italian Ice Consumer Products Brand Vision and Style Guide Logos and Legal Notice
Ritas Italian Ice Consumer Products Brand Vision and Style Guide Box Packaging
Ritas Italian Ice Consumer Products Brand Vision and Style Guide Theme Art

Sweet Color Palette

For our color palette, we found inspiration in some of our favorite Rita’s flavors, using their actual colors as a tasty starting point.

Italian Ice Consumer Products Brand Vision and Style Guide Be Cool Eat Rita's
Italian Ice Consumer Products Brand Vision and Style Guide Freakin Freezing
Italian Ice Consumer Products Brand Vision and Style Guide Composed Design

Delicious Designs

Our composed designs captured the brand’s fun and freewheeling attitude through a dynamic combination of expressive illustrations and campy editorial sayings.

Licensees can use these designs as they appear or for inspiration when creating new designs. They can even create new designs by modifying the various graphic elements.

Playful Patterns

With so many new graphic elements at our disposal, we also provided repeat patterns that could be used with a variety of product and packaging applications.

Other projects for popular food and beverage brands include our style guides for White Castle and Cheetos.