Rock and Roll Hall of Fame
Trend Forecast Audit | Style Guide | Digital Asset Management | Vision Presentation | Creative Asset Collections | Packaging | Product Vision
We were given the opportunity to create a style guide for the Rock and Roll Hall of Fame’s licensing program with The Wildflower Group. But there was a catch: the only intellectual property they owned was their logo. Unable to use the actual musicians, lyrics, or artifact images, we created specific theme art groups from scratch based on rock music genres and popular graphic trends for men and women.
The Packaging System
Guitar cases, amplifiers, and other iconic imagery inspired this upscale packaging system for the Rock and Roll Hall of Fame + Museum. Our style guide included rules for packaging and a secondary system for a specialty retailers.
The Core Collection
Skulls, wings, and guitars — our opening collection was comprised of striking graphic elements and elaborate composed designs that could reach a wider audience across multiple rock music genres.
Peace, Love, and Music
This peace-loving collection captured the essence of outdoor music festivals dating back to Woodstock. The theme art made use of bold, expressive colors and psychedelic typography, inspired by classic concert posters and trippy, tie-dye t-shirts.
The Retro Collection
A throwback to vintage concert posters and album covers, our retro collection relied on simple, monochromatic color treatments, block and screen printing techniques, and old-school typography, all of which injected with vibrant accents for a bolder contrast.
Hip Hop and Punk
Our final collections celebrated Hip Hop and Punk and their influence on rock music as a whole. Both collections captured rock and roll’s rebellious streak, with graffiti-scrawled street art serving as inspiration for a number of standout designs.
We also provided a graphic toolbox for licensees to create their own designs. This included custom illustrations based on various guitar models and other rock and roll elements.