Trolls Tribe-A-Licious

Seasonal Style Guide Module

Universal Products & Experiences had already developed a series of style guides for their successful Trolls licensing program when they hired StyleWorks to shake things up. Based on our past work with other glitter-friendly brands, they tasked us with creating a seasonal style guide module with product development, updated character art, and a sparkling sense of humor.

Dazzling Compositions

Our new seasonal style guide module had examples of potential products peppered throughout. We also developed a number of composed designs, many of which based on lively editorial sayings in bold, three-dimensional typefaces.

Trolls licensing
Trolls licensing
Trolls licensing
Trolls licensing
Trolls Seasonal Style Guide Module Gem Icons
Trolls Seasonal Style Guide Module Bursts

Seasonal Style Guide Enhancements

Whether adding gems or ombré hair, we were able to transform the provided CGI and vector art styles in a multitude of ways.

These enhancements allowed the characters to shine brighter than ever before, giving each pose an extra hint of something spectacular.

Added Texture

To further inspire Trolls licensing partners, our graphics were accompanied by a selection of textures and finishing techniques which could be used to give licensed products a dynamic tactile dimension.

The success of this project landed us another gig with NBCUniversal, this time developing three new creative asset collections for How to Train Your Dragon: The Hidden World.

For more style guides, return to our portfolio.