Uni the Unicorn

Licensing Style Guide | Logo Development | Theme Art | Packaging | Product Vision

Amy Krouse Rosenthal’s Uni the Unicorn entered the world of licensing after a wildly successful debut. With a sequel in the works, Penguin Random House brought in StyleWorks to adapt the series into a fully-realized children’s brand. We found Uni to be the perfect property for such a task, its heartwarming themes, original characters, and gorgeous illustrations a joy to reimagine for a variety of new applications.

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Branding and Product Packaging

We began with a new Uni the Unicorn logo based on the books’ wordmark to be used specifically for licensing. We then developed a product packaging system that would work in concert with the logo, characters, and other elements.

Given the “unicorn craze” at retail, our main challenge was to make the brand stand out from its competitors. Luckily, we had the books’ beautifully illustrated and fully layered art files to help us create something truly unique.

Inspired Theme Art

Building on the inspiring illustrations of Brigette Barrager, we developed focused theme art collections based on various aspects of the books. We gave the collections names like Stars & Dreams, Friendship & Rainbows, and Woodland Magic.

These collections were backed up with research using WGSN and other trend-forecasting services for the youth market. Products can be found on Amazon and at other retailers.

Similar projects include our recent guide for Giraffes Can’t Dance.

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