Spangler Candy

Style Guides | Packaging Systems | Product Visions

Under the direction of Lisa Marks Associates, Spangler Candy hired StyleWorks Creative to develop style guides for both the Sweethearts and Dum-Dums brands. Using their available creative assets, we demonstrated how each of the brands could be leveraged across a variety of applications, including apparel, novelty gifts, and social expression.

Packaging Systems for Style Guides

For each of our style guides, a packaging system was designed to extend the core brand identity while providing licensing partners with specific areas to feature product imagery and callouts.

In this case, we based our packaging on the classic Sweethearts candy box.

Spangler Candy Style Guides Closed Box Packaging
Spangler Candy Style Guides Product Packaging Slippers
Spangler Candy Style Guides Product Vision T-Shirt

Logo Leverage

We included a few different versions of the Sweethearts logo with various fills in order to demonstrate the design latitude when working with the brand identity.

Sweet Compositions

We also provided an assortment of composed designs, featuring illustrated candies and candy box packaging.

These compositions were designed to give licensing partners a variety of options when working with apparel and accessories.

Spangler Candy Style Guides Design Cutie Pie
Spangler Candy Style Guides Design Candy Box Solo
Spangler Candy Style Guides Design Candies
Spangler Candy Style Guides Design Pastel Colors

Illustrated Icons

Inspired by sticker collections, we developed a series of illustrated graphic elements that could be used on their own or combined to create new designs.

This collection also included designs of the candies themselves, each paired in a lockup with its own signature saying.

Original Patterns

The illustrated graphic elements gave us the building blocks for an inspired collection of patterns designed for product applications such as apparel, accessories, school supplies, bakeware, and electronics.

With style guides for both Sweethearts and Dum-Dums, we based our second guide on the theme “Make Life Pop!” and included a selection of composed designs as well as a product vision to demonstrate how the various graphic elements could be applied to a wide range of lifestyle products.

Make Life Pop!

We kicked off the project with a series of mood boards to help the team narrow down the various design styles that could be featured in the guide. After settling on a contemporary pop style, we went to work with a bold color palette and a variety of playful sayings that conjured up all the fun and excitement of the brand.

Spangler Candy Style Guides Dum-Dums Sweet Design
Spangler Candy Style Guides Dum-Dums Wavy Design
Spangler Candy Style Guides Dum-Dums Trippy Design
Spangler Candy Style Guides Dum-Dums Yum Design
Spangler Candy Style Guides Dum-Dums Design
Spangler Candy Style Guides Dum-Dums Circle Pattern
Spangler Candy Style Guides Dum-Dums Comic Book Pattern
Spangler Candy Style Guides Classic Dum-Dums Pattern
Spangler Candy Style Guides Make Life Pop! Pattern
Spangler Candy Style Guides Dum-Dums Lollipop Pattern
Spangler Candy Style Guides Dum-Dums Wrapper Pattern

Coordinating Patterns

We also provided a series of coordinating patterns to further enhance the new product line. Examples of potential product applications were added to inspire licensing partners and help them visualize the licensing program from start to finish.

Other sweet projects include our design assets and packaging design for Rita’s Italian Ice.